Episode 63

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Published on:

14th Jul 2022

LinkedIn Profile Optimization for Professionals with Donna Serdula #63

Nick Day is joined on The HR L&D Podcast sofa by Donna Serdula, who is an influencer that has been pivotal in pioneering the concept of LinkedIn profile optimisation for business leaders across the globe.

This work led Donna in 2009, to found Vision Board Media and LinkedIn-Makeover.com where she developed the now coveted, “LinkedIn 4-point methodology”.  Donna now has over 40 writers working for her who all work hard to help thousands of executives, entrepreneurs, sales stars, business leaders, and professionals from around the world to create professionally branded LinkedIn profiles.

Donna is also the author of the book “LinkedIn Profile Optimization For Dummies,” published by Wiley.

Now, Let’s be honest, when was the last time you took a detailed look at your own LinkedIn profile?  How many of you know it could be a little better and yet we still haven’t done anything to improve it?  Or perhaps the question we should be asking ourselves is this - what incredible opportunities are we missing out on because of an un-optimised profile?

LinkedIn has over 610 million professionals in over 200 countries listed on the platform and for many, LinkedIn provides the first impression of you that others see.  So why aren’t we using it to its fullest extent?  What can we do to ensure we are leveraging the power of the platform more effectively?

Fear not!  Because Linkedin Profile branding expert Donna Serdula is here to help!

Donna has been featured on Forbes, Business Insider, Time’s Money Section, Wall Street Journal’s Market Watch, LA Times, NBC, SiriusXM Radio’s The Focus Group, and many other news outlets so without further ado, lets welcome Donna Serdula to the show!

In this “Linkedin Profile Optimisation for Professionals” episode with Donna Serdula on The HR L&D Podcast, we also explore:

  1. What do the words Human Resources mean to you?
  2. How can we optimize our LinkedIn profile to get found?
  3. Can you tell us more about your “LinkedIn 4-point methodology”?
  4. Why is networking on LinkedIn now more important than ever?
  5. How can we attract business partners and employees with our LinkedIn?
  6. How do we create and update our LinkedIn profile for personal branding?
  7. If I was an HR practitioner new to LinkedIn or perhaps even sceptical of LinkedIn, how would you sell it as a proposition or why is it essential we have a presence on the platform?
  8. How did the collaboration with the publisher Wiley occur that resulted in your excellent book: Book on Amazon: “LinkedIn Profile Optimization For Dummies”?
  9. What has working with over 6000 executives taught you about LinkedIn success?

Links highlighted in this “Linkedin Profile Optimisation for Professionals” episode are included below:

Of course, if you are an HR or L&D Leader listening to this podcast and you have an HR-related vacancy that you would love some specialist human resources recruitment support with – please also get in touch with me!  I would love to help show you what a great HR recruitment experience feels like!  You can reach out to me directly at nick@jgarecruitment.com or give me a call – 01727800377

www.jgarecruitment.com

Thanks for listening, folks – I look forward to bringing you the next episode of the HR L&D Podcast real soon!

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About the Podcast

The HR L&D Podcast
Leadership, recruitment, culture. Conversations with HR's best
HR gets handed the problems nobody else wants to own. The restructure, the grievance, the engagement survey that came back badly. And then gets asked why people are leaving.

I'm Nick Day. I run an HR recruitment agency, which means I spend most of my week on the phone to HR directors, HR leaders and people leaders talking about what the job is actually like rather than what's written on the job spec. This HR Podcast came out of those calls. I kept hearing things worth repeating, and nobody was repeating them.

Every week I sit down with HR leaders, chief people officers, L&D specialists and the occasional academic who has changed how I think about work and people engagement. We get into leadership, and what happens when someone brilliant at the technical side gets promoted into managing humans.

Employee engagement past the survey score. Diversity, equity and inclusion in a climate where saying those words out loud has become a decision in itself. Pay transparency, talent management, reducing bias in hiring, HR digital transformation and the HCM systems everyone is being sold. And of course we cannot forget HR AI tools and platforms that are flooding the landscape as AI in HR becomes a hot topic every people leader is keen to understand and leverage.

Wellbeing comes up constantly, and it usually turns into the same question. Who looks after the HR team.

I'm not an HR practitioner and I don't pretend to be. I'm the person who hires them, which puts me in a useful position. I get to ask the obvious question that everyone in the room already knows the answer to and nobody says.

No script and no polite version. Mostly it's the conversation you'd have with someone doing your job at a different company, if you ever got the chance to sit down with them.

If you work in HR, people management or L&D, or you're building a career in it, start by subscribing to The HR L&D Podcast. We have had guests including Stephen Covey, Alan Stein Jnr, Andrea Wareham and Dr. Thom Mayer among other HR Leaders who are shaping the future of work and leadership.

Need HR staff? I run JGA Recruitment, an HR and payroll recruitment agency. www.jgarecruitment.com or info@jgarecruitment.com

Want to be on the show? Nick@jgadigital.com

If payroll is closer to your world, I also host The Payroll Podcast, the most listened to payroll show in the world.

Topics include HR leadership, workplace culture, retention, people management, employee engagement, diversity, equity and inclusion, DEI strategy, AI for HR, AI recruitment tools, talent management, HR digital transformation, HCM, staff wellbeing, pay transparency, reducing bias, L&D and HR recruitment.

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Nick Day