How to Attract and Retain Top Talent with Employer Branding | Bryan Adams
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In this episode of The HR L&D Podcast, host Nick Day sits down with Bryan Adams, CEO of HappyDance and a leading authority on employer branding. Bryan, co-author of Give & Get Employer Branding, shares groundbreaking insights on how organizations can craft a compelling Employer Value Proposition (EVP) that not only attracts but also retains the right talent.
What You’ll Learn in This Episode:
- What is an EVP? (And why every company already has one—even if they haven’t designed it!)
- The Give & Get approach: How to build a two-way value exchange that resonates with employees
- The biggest mistakes companies make when crafting an EVP (and how to avoid them)
- The role of leadership in employer branding: Why EVP must start at the top
- How storytelling transforms talent attraction and engagement
- The future of employer branding: Trends, technology, and the power of organic content
Key Takeaways from Bryan Adams:
- Transparency and authenticity are key to building trust with employees
- Employer branding is more than just a recruitment tool—it’s a retention strategy
- Storytelling makes your employer brand memorable and impactful
- Employer branding should be treated with the same importance as corporate branding
Don’t forget to like and subscribe for more expert insights on leadership and HR strategies!
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Find your ideal candidate with our job vacancy system: https://jgarecruitment.ck.page/919cf6b9ea
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Connect with Bryan: https://linkedin.com/in/bryanadams1
Connect with Nick Day: https://www.linkedin.com/in/nickday/
Of course, if you are an HR or L&D professional listening to this podcast and you have an HR, HRIS or L&D related vacancy that you would love some specialist HR recruitment support with – please also get in touch with me! I would love to help show you what a great HR recruitment experience feels like! You can reach out to me directly at nick@jgarecruitment.com or give me a call – 01727800377.
Thanks for listening folks – I look forward to bringing you the next episode of the HR L&D Podcast real soon!
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(00:00) Introduction to Bryan Adams & Employer Branding
(03:15) What Human Resources Means to Bryan Adams
(04:08) What is an EVP & Why Does It Matter?
(05:48) The Benefits of Employer Branding & Culture Alignment
(07:50) How to Create an EVP That Works for Your Company
(10:45) Why EVP is Essential for Employee Retention
(12:13) The Give & Get Approach to Employer Branding
(16:49) The Cost of Misaligned Employer Branding
(19:12) The Power of Storytelling in Talent Attraction
(27:33) How Inclusion & DEI Should Be Reflected in Employer Branding
(30:52) The Biggest Mistakes in EVP Development
(34:20) Optimizing Career Pages & Hiring Journeys
(38:43) Should Companies Disclose Salaries in Job Listings?
(40:26) The Future of Employer Branding: Key Trends & Insights
